Equindex – Equestrian Industry Intelligence

What is EQUINDEX?

Equindex is the first dedicated platform delivering market intelligence, sponsorship valuation, and audience insight across the global equestrian industry. From brands to federations, we enable smarter decisions powered by real data.

Who It’s For

Brands & Sponsors

Event Organizers

Federations

Investors

Why It Matters

The equestrian industry is vast, global, and commercially powerful — yet underserved in terms of data transparency. EQUINDEX aims to change that.

1500+ major competitions annually across 6 continents
€2.8B+ in estimated yearly sponsorship spend
Top sponsors: Rolex, Longines, Hermès, Land Rover, SAP
Dozens of brands born inside the horse industry
Growing crossover with fashion, tourism, and tech sectors

Key Features

Audience Insights – Understand your fans and customers.
Sponsorship ROI – Measure impact and compare benchmarks.
Transparency Tools – Unlock reports and trends with ease.

Use Cases

For BrandsIdentify the most engaged fan segments and maximize sponsorship ROI.

For Event OrganizersBenchmark audience size and exposure against leading events.

For FederationsTrack national and international reach over time with confidence.

For InvestorsEvaluate market potential with solid performance analytics.

Inside EQUINDEX

EquIntel

EquIntel provides real-time monitoring of media exposure, sponsorship visibility, and brand performance across the equestrian landscape. It helps rights holders, brands, and organizers track who’s leading the conversation, analyze campaign impact, and uncover trends that drive engagement and growth across national and international events.

EquScope

EquScope offers side-by-side benchmarking of events, partnerships, and audience metrics across regions and disciplines. With customizable filters and historical data access, users can evaluate sponsorship effectiveness, compare audience engagement, and support decisions with a unified and data-backed perspective of the equestrian ecosystem.

Pan-European Presence

Promoting Horse Welfare

Driving Innovation

Curated Community